Penguin Random House
Marketing Associate at Harmony, Rodale, and Convergent Books
February 2025 - Present
Mundane Magic by Molly Donlan — On Sale on 2/17/26
Multiple cross-division collab giveaways: Del Rey and Random House, Ballantine Books, and Berkley and Ace Books.
Other notable posts: From the Desk of Feature, Gen Z vs Millennial Trend, and Halloween Candy.
Social Posts for Mundane Magic
GIPHY Activation
I created and shared GIFs showcasing dust bunnies, an important element of the book, on an HRC-branded account I set up on GIPHY.
The GIFS have garnered 208.9K views. The GIFS are viewable in Instagram if you search “Mundane Magic” or “Molly Donlan.”
Instagram Sticker Search
TikTok Shop
I established TikTok as a key sales channel for the book in collaboration with author Molly Donlan. I coordinated the TikTok Shop activation by sharing A+ assets and spreads, conducting research and outreach with affiliate creators, and developing our content strategy.
I also invested in paid advertising for one of Molly’s videos that linked directly to the Book & Mortar listing, marking our media team's first attempt at this approach.
A Terrible Strength by Kemi Doll, MD, MSCR — On Sale on 5/5/26
Collaboration with René Jay
I coordinated an Instagram Live with René Jay (bornwithadarktan), who has 343K followers and went viral for his reaction to the state of women’s health.
René and Kemi have collaborated on several posts: an announcement for the live interview, a post discussing the lower risk of fibroids, and another post sharing the full interview upload.
Imprint Posts
Marketing Assistant at Knopf Doubleday Publishing Group
December 2023 - February 2025
A Gentleman’s Gentleman by TJ Alexander — On Sale on 3/11/25
Trans Brands Giveaway with Multiple Sponsors: Spectrum Outfitters, We Live In Truth Candles and Transfigure Print Co
This was my first experience securing brand partners for a title marketing campaign. I was so happy to work with three trans-owned and operated businesses.
About the Brands:
Spectrum Outfitters: The company was founded to provide a safe, affordable, and accessible binding option for queer people in the UK and Europe. Visit their US site here.
We L.I.T! is a Black Trans nonbinary candle company, affirming identities in a transformative way with one candle at a time. Visit their website here.
Transfigure Print Co: Transfigure is a trans-owned and operated screen-printing collective and retail shop based in Grand Rapids, MI, creating wearable goods and declaring and investing in support of the LGBTQ+ community. Visit their website here.
Outside of the items from the brands, we included a signed early copy by TJ Alexander and Character Cards of the main characters with illustrations from @haridraws. These cards were also in the finished swag mailing and pre-order campaign!
Photos of the Giveaway Site
Social Posts for A Gentleman’s Gentleman
Lifestyle Photography for @ireadvintage
Author & Brand Facebook Posts
